Facebook is wheeling and dealing with Facebook Places again. This time it's at Chipotle Mexican Grill, and man, are they getting some heat for it. The Buy 1 Get 1 Free offer is valid on November 20 & 21, when customers check-in using Facebook Places. The offer applies to any burrito, bowl, salad, or order of tacos.
So, what's the big deal aside from it being a good deal? Some Twitter users are ticked off that it's being offered through Facebook and not FourSquare. Some are concerned with privacy and others are just plain loyal.
Not familiar with either? Here's a breakdown:FourSquare is a location-based social network, giving users the ability to check-in at different locations. Those with the most check-ins are deemed "mayor." Businesses can offer special coupons or freebies to those you check-in or become mayor. Users also receive special "badges" along the way. FourSquare updates can be sent to Twitter or Facebook.
Facebook recently ripped off FourSquare by implementing the ability to check-in at "places," which posts an update to the user's Facebook wall. Naturally, businesses are also offering deals via check-in. FourSquare users are outraged, mostly due to privacy issues.
FourSquare provides 4 options: post to FourSquare, post to FourSquare and Twitter, post to FourSquare and Facebook, or keep the check-in private. Facebook on the other hand, provides no option, but to tell everyone the user knows exactly where they are. But, since when is Facebook concerned about privacy?
Personally, I prefer FourSquare and it irritates me that Facebook keeps stealing and benefiting from such ideas. However, if there's a deal to be had, you can bet that I'm checked-in.
For more information and instructions on how to use Facebook Places, visit the Chipotle Facebook page or Facebook.com/places. Blackberry users can now download the Facebook Places App from Blackberry.com, which was not originally available.